From analyzing the sales and marketing dynamic to go to market strategies to innovative B2B marketing solutions, I can help define challenges, align objectives and implement programs that will allow you to grow your bottom line.
Sales & Marketing Integration
I use a proven process of identifying performance and communication gaps between sales and marketing and help solve fundamental issues that may be hindering success. Ensuring that sales and marketing are aligned on goals, value messaging, target audience and strategy opens the gateway to growth and a return on investment that will meet or exceed expectations. Contact to find out more.
Go to Market Strategies
Using powerful market research, trends and data, I can help a develop go to market strategies that are sales-centric, focused on the customer experience and result in growth for your organization. Marketing the complex B2B sale requires a deep understanding of your business and the ability to articulate your message simply and powerfully. Whether it’s a product launch, client acquisition or retention, channel growth, communications enhancements, improved event impact or other B2B needs, expect superior results. Learn how.
Innovative B2B Solutions
In the highly competitive environment we find ourselves in, innovative marketing approaches that separate your value story from the competition are crucial to winning. Whether it’s customer insights and journey mapping, digital marketing and brand positioning, account based marketing, communications or value messaging and segmentation, I can fill gaps that may be missing from your marketing strategy or enhance your existing approach. Reach out to get more info.