For business to business organizations looking to optimize or adopt a more sales-centric go-to-market model, John Heimann Consulting delivers two key values:
Marketing and Sales Alignment
With deep experience in B2B marketing, I help sales and internal marketing teams redefine the meaning of sale’s enablement.
Connecting the sales approach of identifying, targeting, acquiring and retaining customers with marketing is critical to your success. I offer two approaches to better alignment:
Focus on closing education and experience gaps that improve marketing’s business IQ. We can work with your teams to develop a comprehensive look at strategic approach, customer analytics, value messaging, current tactics, measures and market data utilization ensures that your outcome will drive meaningful commercial market demand.
Filling the gaps between available resources and marketing needs. If your team has unmet marketing needs, desire enhancements to existing efforts or simply must get to market faster, John Heimann Consulting can help. Whether it’s an account-based marketing campaign, digital marketing strategy, research and analytics, improved value messaging, finalist presentation support or more tactical needs, we have a solution for your organization.
Substantial Increase in Marketing Return on Investment
Business decision makers and influencers will choose an array of paths along their journey to purchasing or recommending a brand. Channel partners expect communications and support that ensure their ongoing success.
While your target audience may be influenced by traditional marketing efforts (brand, digital, Web, etc.), B2B buyers make decisions based on trust in your people and your organization, the perceived value of your products and services, and how well they align to their business needs.
By combining a rich value story with influential, targeted creative your marketing results will soar. From acquisition through retention, John Heimann Consulting can help your organization positively increase RFP/bid and finalist opportunities, improve sales’ lead quantity and quality, up sales to win ratios, impact retention rates and, most importantly, increase your bottom line.
Get in touch to find out how I can help your B2B organization improve your current marketing ROI by up to 4 times or better over your current results.