For business to business organizations looking to optimize or adopt a more sales-centric go-to-market model, John Heimann Consulting delivers two key values:
Messaging/Content Development and Optimization
Through superior content creation, optimized across channels and aimed squarely at growing your business, you increase the distance between you and your competition.
Consider these stats:
91% of B2B buyers say they use online content to research purchasing decisions. Content Marketing Institute
Content marketing generates 3X as many leads as traditional marketing, but costs 62% less. Demand Metric
92% of B2B marketers consider thought leadership content to be the most effective type of content marketing for generating leads. Content Marketing Institute
These statistics emphasize the importance of content marketing in the B2B space, showcasing its ability to generate leads, build trust, educate buyers, and enhance brand awareness. By leveraging these insights, B2B businesses can create more impactful content strategies.
Contact me to learn how I can help your B2B organization excel at results-oriented content marketing.
Substantial Increase in Marketing Return on Investment
Business decision makers and influencers will choose an array of paths along their journey to purchasing or recommending a brand. Channel partners expect communications and support that ensure their ongoing success.
While your target audience may be influenced by traditional marketing efforts (brand, digital, Web, etc.), B2B buyers make decisions based on trust in your people and your organization, the perceived value of your products and services, and how well they align to their business needs.
By combining a rich value story with influential, targeted creative your marketing results will soar. From acquisition through retention, John Heimann Consulting can help your organization positively increase RFP/bid and finalist opportunities, improve sales’ lead quantity and quality, up sales to win ratios, impact retention rates and, most importantly, increase your bottom line.
Get in touch to find out how John Heimann Consulting can help your B2B organization improve your current marketing ROI by up to 4 times or better over your current results.